24 Hours Article on Online Video
Video is Hot! We are teaching it and 24Hours Magazine is writing about it. Our next session is in three weeks. People are already signing up. Take 2 minutes and read the article below and you will see why Video is a hot topic and how you can easily get started right away
Article Printed in 24Hour Magazine by Buzz Bishop
The revolution will be streamed online
When Leo Laporte’s TV show, The Lab with Leo, was cancelled earlier this year by Rogers Television, he didn’t get on the phone and try to shop it to another network. Instead, he rented out a second floor of his workspace and created his own network – online. Such is broadcasting in 2008. You don’t need a traditional network to get your message out. Leo spent $30,000 on equipment for his studio and created his own.
Digg creator, Kevin Rose, did the same thing. When TechTV moved away from technology and the web to focus on gaming, he left the traditional network and created his own, Revision3. In 2007, Revision3 distributed 25 million copies of their 17 shows, many of them starring old TechTV personalities.
They used to say the revolution will be televised. We’ll have to update the battle cry a bit – the revolution is being streamed.
Video is not the next frontier for the web, it’s the current frontier. Bloggers no longer write their entries, they tape them and post them as video blogs, or vlogs. You don’t have to spend 30 grand to get your own video empire on the Internet. As little as $100 can get you the new Creative Vado, a handheld video camera no bigger than your cell phone. It has easy one-button access for shooting video, and is primed to get your content online instantly. Along the bottom, a simple USB plug slides out so you can hook up to your computer easily and with one click get your project on YouTube.
Grab a webcam and visit a website like Ustream, or StickCam and you can have a live show where you can interact with viewers in a chatroom. StickCam is what Leo uses for his TWiT Live Network, I use Ustream and the built in iSight in my MacBook to stream live from the 95Crave studios each afternoon.
Robert Scoble is, arguably, the most prolific blogger on the web. He has embraced video as part of something he calls “the world wide talk show.” He uses a Nokia N95 cellphone and Qik.com to stream video from his phone live to the internet.
Scoble interviews many of the leading web innovators on a daily basis, some of them unscheduled. He famously approached Henry Kissinger at a conference in Switzerland and startled his subject with “Hello! You’re live on the Internet.” While Scoble is streaming with his phone, he can interact with viewers on the screen of his phone through a chat room.
Stephen Jagger from Reachd runs seminars helping small business maximize their websites, which includes adding video.
“Get a camera, any camera,” Stephen urges. “You’re the expert, educate your customers. Just do something.”
One of Stephen’s clients is real estate agent Ian Watt. Ian uses his video camera to vlog from the car between appointments. He announces new listings, reviews the marketplace and complains about lazy realtors using lockboxes. Video is helping Ian show off his personality and giving prospective clients a deeper look at who he is and what he does.
Will it help his business? Most likely. Before Gary Vaynerchuk added a wine vlog to his parent’s store, Wine Library, they were selling $4 million a year. Since the vlog was added sales have ballooned to $50M and Gary is making appearances on Ellen and Conan.