International Internet Marketing Association (IIMA) Recent Event
Are you in the Loop?
Last night we attended a presentation hosted by the International Internet Marketing Association (IIMA) The topic was on closed loop marketing. Have you heard of closed loop marketing? If not don't worry. You are not alone. We hadn't either and many people at the meeting had not heard the term either. Those presenting included Kevin O'Connell from Radiant Communications and Rick Patri from Marqui
What is closed loop marketing? It is basically communicating your message to a targeted audience, listening to, tracking and recording their response and then making decisions about how to follow up with your client or lead based on their response. In the presentation it was defined as closing the loop between marketing and sales.
Does Closed Loop Marketing Matter to You?
Yes -- the basic premise is, test, track and respond and don't let any data slip through the cracks. It does not matter if you call it closed loop marketing are effective internet market the essetial idea is listen to your customers, record their comments, and respond to their needs.