Blog by Reachd

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SEO Tip Via Video: Use Your Keywords in the Body Text

February 29th, 2008

Video Number 6 in a series of Videos discussing the on-page SEO factors for your website.

Today we are discussing the importance of using your keyword in the body text of your website. By body text we mean actual visible HTML text on your site. An image with text in it - does NOT count.

Example...If this page were about "Sushi in Seattle" then I should have a paragraph that conta ...

Adwords Training at Zillow in April

February 29th, 2008

We are excited to announce some upcoming training that we are providing at Zillow in Downtown Seattle. 

3 hour crash course on Adwords for Real Estate. Zillow will also be presenting on their EZ ad system as well. In the training we are going to highlight 3 major pitfalls that you must avoid to be successful with Adwords. 

  1. Keyword Shotgun Approach: It is easy when you are se ...

Link Building the Old Fashion Way

February 27th, 2008

If you are tracking with the search engine optimization world you have heard of link love, link juice, or link ____ you fill in the blank. If you've not been tracking with the search engine optimization (seo) world and you don't know what link love is...let me boil it down for you. You need links to your website to Rank in the search engines. But lots of links is not the primary goal in tod ...

Just a Friendly Reminder: Flash & SEO Do Not Mix

February 27th, 2008

I was a little bit behind on reading some of my blog subscriptions, most noteablly the Google Webmaster Central Blog so I was using my evening to catch up.

A post on their blog was sort of a 10 ten of their best posts over the last year. One of the Top 10 posts which caught my Eyes was the post entitled "Best Uses of Flash" This post caught my eye because we recently had someone attend ...

SEO Tip: Effective Use of the Meta Description

February 22nd, 2008

We are picking up our on page SEO factors video series with a video on the Meta Description. Meta Keywords are all but useless, but your meta description can be a very important factor when it comes to improving the performance of your website. Why? beacause your meta description will be displayed to humans in the search engine results page. Take a few minutes and check out the video we rec ...

February SEO Essentials and Adwords Bootcamp

February 21st, 2008

We just wrapped up our SEO Essentials Training and Adwords training in Vancouver for the month of February. It was a great couple of days!

Rock n Roll photographer -- turned Wedding Photographer, Angela Hubbard joined us for both the Adwords and SEO Essentials bootcamp. One big thing we talked about regarding Angela's site is...Flash is really hard for the search engines to index. If y ...

Google Form Generator Updated Link

February 15th, 2008

Apparently the link to the Google form that I sent out in the last blog post good. 

Thank you Patricia for helping me to fix it.

Here is a new link to the form that I created.

Take 2 minutes and fill it out...and please let me know if the link works -- thanks.

How do I plan to use this new tool ...

Using the New Google Form Generator Tool

February 14th, 2008

Google has been at again. Releasing new cool stuff to make our lives easy. Maybe this is old news for you as the tool was release just about a week ago but this is first time that I got ot look at it.

Here is how you create your own custom form with Google Docs

1. Log into your Google Account
2. Go to and click new spreadsheet
3. From there Name your works ...

Vary Your Link Text so that it does not Look Contrived

February 13th, 2008

This tip is a follow up to our internal linking tip earlier this week. In the earlier tip we mentioned that you should use internal linking to link to the important pages on your site.

It is also important to vary the link text a slightly that you use when you are linking to internal pages. You can use synonyms and even the occasional "click here"

Why do you want to do this? Becau ...

Use Internal Linking to Increase Visibility of your Pages

February 12th, 2008

It is important to give the search engine spiders several paths to the pages on your website. Besides the site navigation and the sitemap on everypage, you should add links to within the body text of your website to the most important pages on your site. 

Here is an example of Internal linking: Reachd is working with Shan Gibson to teach a Search Engine & Sales Training Bootcamp. The b ...

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