Adwords Definitions: What does CTR mean?
I've been talking to a lot of people and noticed from from a lot of our blog readers that people are interested in learning more and more about adwords. Are you using adwords? Are you interested in learning about adwords? If not, you should be.
Over 90+% of Google's revenue comes adwords, so apparently adwords is working for someone. Is it working for you.
Todays Adwords Definition: CTR (Click Through Rate)
CTR is simple the number of clicks an ad gets divided by the number of impressions times 100. The CTR is expressed in your adwords account like this:
The snapshot above is for an ad that I just launched last week. The keywords are quite niche and very targeted. I did not expect a lot of impressions, but was actually shooting for a higher click through rate. So I'm please with the results so far.
Here are two tips on how you can imporve your click through rate:
1. Keep you ads keywords very focused. Make sure that your keywords are actually used in your ad and don't deviate too much from your root keyword. If your root keyword is "Speech Delay" then you would not want to add keywords like, "Language Development" Eventhough the keywords have similar meaning, the second keyword does not use the root word, speech delay.
2. Use your keywords in your Ad text. It is most important to use your root keyword in your ad title. Click through rates do go up when searches see the Keyword phrase in the Ad title.
What do you want to learn about Adwords? Drop me an email and let me know.
Thanks
Rodney Bartlett - Lead Instructor