Blog by Reachd

10 Steps to Setting up an Adwords Account Part 1

August 27th, 2008

10 Steps to Getting Google Adwords Up and Running.

Steps 1 - 5 With this article I'm going to break down what I see the essential steps are of going from no Adwords to your first campaign. If you are experienced with Adwords this might not be for you but then again it might be worthwhile to make sure you are not missing any steps.

1. Look at your schedule.. When will you work on ...

Increasing Your Adwords Conversions

June 5th, 2008

Okay so we know what CTR (click-through-rate) is number of clicks divided by the number of impressions X 100

And we know what conversion rate is - the number of conversions divided by the number of clicks X 100

Now the million dollar question is how can we increase conversions?

Here are a few things that your landing page should have to ensure that you get your visitors to do ...

Adwords Definitions: Conversion Rate

June 2nd, 2008

Last week I started defining a few terms in Adwords. Google Adwords and Pay per click advertising has all of it's own jargon which can be overwhelming to take in. Today we are talking about the all important - Conversion Rate

Blog Adwords Snapshot

Pictured above is a snapshot from a Google Adwords Account. The conversion rate is 39.29% which is quite high. A conversion rate of 15 - 20% would be good b ...

Adwords Definitions: What does CTR mean?

May 23rd, 2008

I've been talking to a lot of people and noticed from from a lot of our blog readers that people are interested in learning more and more about adwords. Are you using adwords? Are you interested in learning about adwords? If not, you should be.

Over 90+% of Google's revenue comes adwords, so apparently adwords is working for someone. Is it working for you.

Todays Adwords Definitio ...

How Many Keywords Should I Use in Adwords

April 28th, 2008

At our adwords training in Seattle someone asked, "What is the industry standard for the number of keywords I should use in an Adwords ad?"

This question is difficult to answer, there is no standard but what we did discuss was the importance of a "Conversation"

Here is the conversation that happens when someone types a keyword phrase into Google.

Visitor: "Good Morning, Googl ...

Choosing Your Adwords Keywords

April 24th, 2008

Search engine marketing starts with choosing the right keywords. If you get your keyword set wrong, you are spending your time barking up the wrong tree. We I say keywords, it is important to note that we are talking about the word or phrase that someone searches for on Google or Yahoo. We are not talking about your meta keywords or something on your website.

How should you try and dis ...