Adwords Bootcamp
Instant Results in the Search Engines with Pay Per Click Advertising
- Do you currently use adwords but don't understand the terminology?
- Not sure how to navigate in your adwords account?
- Interested in learning to drive relevant traffic to your site?
- Then Reachd Adwords Bootcamp is right for you!
"When Steve suggested the SEO workshop, I signed up right away.
I recommend it to any business that has a website."
Jacky Levi Downtown Vancouver Real Estate Agent
Attended the 2 Day SEO Essentials Oct 2007
What are the benefits of receiving Adwords Training from Reachd?
- You will be able to more quickly navigate through your adwords account
- Discover which keywords are bringing you Relevant Traffic
- Spend the day learning from others who are using adwords
- Specialized advice for your adwords account from our Adwords Professional
Training Agenda for the Adwords Bootcamp
Morning Session
Primary Objective: Introduction and basic understanding of Google Adwords.
Session 1: Introduction to online advertising & Google AdWords
- What are the different types of online marketing?
- The Basics of pay-per-click advertising includeing definition of Key-terms
- Introduction to Google AdWords Internet Marketing
- What are the basic features of Adwords?
- Why should you use Adwords to market your business online?
- Definition of Google Adwords Basic terminology
Session 2: Getting around your adwords account
Account navigation: Where do I go to create an ad? or change my credit card?
- Learn how to create the two different types of Adwords accounts
- Gain an understanding of how adwords is organized
- Learn to create and edit your Campaign Settings
- Now that you know what CPC bid is, we'll tell you how to change it.
- Overview of the other account tools such as the Keyword Tool
Billing & Reports in your adwords account
- Where is the Report Center
- What reports are available in the Report center?
- Overview of the Billing Summary Page
- How often am I going to pay for my Adwords account?
Session 3: Creating your First Google Adwords Campaign
Beginning Optimization
- Choosing your Keywords carefully
- Let us provide you with steps for creating compelling ad text
- Proper account structure
- Site or Language & Location Targeting: Determine where your ads should display
End of the Morning Session
Afternoon Workshop Agenda (Beginning at 1:00pm)
Session 1: Introduction to advanced optimization techniques
- Increase conversions: Optimize your campaign to improve your ROI
- Increase traffic: optimize your text to improve your Click Through Rate
- Quality Score: Optimize your ad & website to improve your quality score
- Google Network: ensure that your ads are optimized for the partner sites.
- Overview of the different Ad types (Image, Flash, Video)
- What is Site targeting?
- What is the difference between CPM bidding and CPC bidding?
Session 2: Optimization Continued & Intro to Tracking
Utilizing different Bidding strategies
- Budget Optimizer: Understand your budget to maximize your CPC
Discover which of your ads are performing
- Conversion Tracking: Are your ads translating into leads or sales?
- Unlease the power of Google Analytics to track your ads effectiveness
Advanced AdWords tools & features
- Introduction to the AdWords Editor
- Learn to edit several ads at one time with the Bulk Edit Tools
Session 3: Troubleshooting & Coaching
Troubleshooting common Adwords problems
- "My Ad is not showing for my keywords. Why?"
- "What should I do if I am experiencing billing errors?"
- Other Common Google Adword errors and how to avoid them.
Coaching by a Google Adwords Professional
- Question and Answer Session
- One-on-one help for your Adwords Campaign
- Intrduction to the Reachd Adwords Management Plan
