Reachd.com

Just yesterday we finished our Advanced workshop and spent a bit of the time talking about video. Trust me when we say people visiting your site love video. Simple videos are easy to produce and easy to put up on YouTube, Viddler, Vimeo. Not only are videos simple to produce, upload and embed, but Google is also indexing videos as well and as I'm sure you've noticed YouTube videos will often show in the search results. If you've not noticed this -- I took a little snapshot for you of one of my videos showing in a Google search.

  I searched on Google.com for Rodney Bartlett and this video came up on the second page.

If

I'm an avid Gmail user and actually began using gmail because a friend recommended it. So I was thinking, gmail was recommended to me perhaps this video could encourage you to use gmail as well. I enjoy gmail becasue...it is easy to use, it is powerful, there is plenty of storage, the spam filters are great (i actually forgot what spam is :) and on top of that -- gmail just gets better and better especially with the improvement to the contact management portion of Gmail.

Here is the video which Google put together from submissions from Gmail users and Here is the post from Google blog about gmail users. 

If

I was doing a few searches on the Google homepage yesterday and noticed that they have increased their local listing search results. In times past you would have a thumbnail of a map with about three results on the map with an invitiation to view more local business on the map. Here is a search I did for furniture stores in Vancouver. Notice how many listings google is showing now.

If you own a local business, you can list your business on Google maps for free, just go to http://www.google.com/local and click on the Add or Edit your business link next to the map.

The people at Tech Crunch brought an interesting thing to light this weekend. Yahoo! is integrating del.icio.us tags in the search results for some users on Yahoo! This new move is still in beta according the guys at Tech Crunch. It is an interesting move by Yahoo! because they are basically allowing del.icio.us bookmarks to vote for listing in the search results.

Here is the snapshot of the Yahoo! page provided by Tech Crunch.

What does this mean for you?

This is one small example of how social media is impacting the search engine results page. Are your using social media to promot or protect your company reputation online?

Here

Below is the 3rd video in our series of videos about on page SEO elements. Remember on page refers to the items on your website that will influence how your website is ranked. 

Todays video is about creating a Unique headline for each page on your site. Your headline should be used to continue the conversation with your visitor.

The video is less than Five minutes and if you are subscribing to this tip via email your will need to visit the Reachd site to view the tip. For our email subscribers here is a direct link to the post. http://www.reachd.com/ViewBlog/147/

Just a brief reminder. Thursday Jan 24th we will be going

This is the second video in the Video series talked about "On Page SEO Factor"

In the last video we discussed what a title tag is and today's video is about how to get the most out of your title tag. Your title tag is one of the elements on your site that may influence rankings but rankings is only part of the goal. When you are working to optimize your website, your want to rank, to get traffic and in turn get conversions.

With this video we give you instructions for Creating Effective and Compelling Title Tags.

Again if you are reading this post from your email program, you will need to go to the website to

Just a quick post to let you know about some new training that we have introduced

Thursday January 24th we will be giving you a 3 hour crash course on Ubertor with specific empahsis on the SEO features. Ubertor has just recently released the Marketing tab which is packed with SEO features.

In the training we want to give you the skills you need to but your Ubertor site to work so that you can rank higher in the Search Engines.

To register for the upcoming course, please visit this page on our site and click on the register button. http://www.reachd.com/landing/ubertortraining

The training is limited to 20 so get

We are releasing a series of video SEO tips at Reachd. The series will focus on the on page SEO factors of your website. When you are considering search engine optimization there are basically two categories to consider.

1. On page factors -- text and information on your website

2. Off page factors -- number and quality of links to your website.

With the Videos we are release here we are focusing on On Page Factors and more specifically Content on the pages of your website that can influence the search engine rankings.

It is a short Five minute video that will introduce you to one of the SEO elements on your site.

I was just reading a post by Matt Cutts which mentions white hat and black hat SEO. If you are new to the search world and seo you may be new to the term white hat seo and black hat seo. Simply speaking white hat seo is basically following the guidlines laid out by the search eninges. Google has printed their Guidlines for webmasters at http://www.google.com/webmasters/guidelines.html. A white hat SEO is someone who follows the best practices and does not try and do things in a shady or underhanded manner.

I'm just like the next guy and would like to have short cuts and simpler ways of doing things but there is a difference between automation

Are you in the Loop? Last night we attended a presentation hosted by the International Internet Marketing Association (IIMA) The topic was on closed loop marketing. Have you heard of closed loop marketing? If not don't worry. You are not alone. We hadn't either and many people at the meeting had not heard the term either. Those presenting included Kevin O'Connell from Radiant Communications and Rick Patri from Marqui

What is closed loop marketing? It is basically communicating your message to a targeted audience, listening to, tracking and recording their response and then making decisions about how to follow up with your client or lead