Reachd.com

If you were following along last week you noticed that we looked a bit at some of the Google operators. sit: and allintitle: Today I'll introduce you to another operator - "all in text" You can use this operator by going to www.google.com and typing in allintext: followed by your keyword phrase. What will result is a ranking of sites just based on the text they have on their website.

We are teaching adwords to real estate agents in seattle soon, so we'll use the keyword phrase, "seattle real estate" for our example.

1. Go to Google.com

2. In the search bar type: allintext: seattle real estate.

3.

Google has just given you another reason to jump on the video band wagon. They just recently announced that they are making the move to add statistics to your youtube videos. Now you will see more than video views and links to your video but their new stats will include details like.

How often is your video viewed in a geographic location. How popular is your video relative to others in the same market How does popularity affect your video over time The new stats are not fully developed, but for now you can check what Google's developed currently by...

Logging into your YouTube Account Click on the account Link at the

Yesterday I wrot a blog post about Google's site: operator. If you remember this is where you go to www.google.com and type in site:www.yourwebsite.com and Google will tell you how many pages or files they have indexed for your site.

Here is another operator that Google has which you can use to find out how you are doing...

It is called "all in title" Go to www.google.com and type in allintitle: your keyword phrase

The result will be the ranking of websites based only on their title. Remember your title is one of the SEO elements that Google looks at. If you are in the top ten for allintitle: then you are on the

Interested in knowing what Google knows about your site?

If so, here's what you can do to quickly test and see what Google knows about your site. Go to www.google.com and type site:www.yourdomainname.com Google will then show you all the pages or files that they have indexed on your site. Here are a few things you should look for...

1. Are all your titles the same? Titles are the blue links that appear on Google. Each page should have a unique title

2. Are all your descriptions are the same? Each page should have a unique description.

3. On the bottom of the page look for the comment that says..."Displaying

Reachd.com just experienced a facelift! Kuni, from kunidesign.com has been working with us to develop a new look and feel for the Reachd website and branding, and I have to tell you I'm pretty excited with what he's come up with. 

Reachd.com is hosted by Ubertor, a content management system that is SEO friendly and one which allows for lots of customization options since the CSS is unlocked. If you are sure that all that means, you might check out this short video that give a before and after look at Ubertor websites that have been customized via CSS.

The new look is still in it's infancy and will be changing and morphing

We have added some new 3 hour bootcamps to our successful full day and 2 day bootcamps.  Here is a list of the upcoming bootcamps:

Google Adwords @ Zillow's Seattle Offices 3 Hours on April 17th 2008 $99.00/person details: http://www.reachd.com/Zillow/Adwords-Real-Estate-Training

Setting up a Blog for your Business (downtown Vancouver) 3 Hours on April 22nd 2008 $99.00/person details: http://www.reachd.com/blog-training

Search Engine Optimization (downtown Vancouver) 3 Hours on April 24th 2008 $99.00/person details: http://www.reachd.com/training/seo Google Adwords (downtown Vancouver) 3 Hours on April

Here is a brief SEO tip that came up in our last training.

What is the purpose of your website copy? 

It is really simple if you stop and think about it. The purpose of the headline is to get your visitor to read the first paragraph and the purpose of the first paragraph is to get them to read the second paragraph.

Obiviously you need to have that critical call to action sprinkled throughout the page but also give you visitor a reason to keep reading and keep them engaged on your site.

If you have questions or comments about this post... please email me.

Thanks

Rodney Bartlett -- Reachd. 

We just wrapped up our latest bootcamp. It was a great time and quite a diverse audience. With four participants at the table we had plenty of time to get to everyone's questions and the opportunity to look at everyone's site closely.

Chris Neumann a real estate agent in White Rock was at the training. He has had a site for sometime but has let his website sit on the back burner. The seo training really motivated him to get to work on his site.

Our other representative from the Real Estate world was Joanne Saunders. Joanne is the Marketing manager at Bosa Properties a BC real estate develop. Bosa is getting ready to unveil their

The Google analytics team annouced something new with their product last week.

I logged into my analytics this morning to check it out....What is it?

Optional Data sharing and benchmarking. What happens is, you tell the analytics team, "yes you can take my data and mix it together with others in my industry to get an average." You give them permission by clicking on the accept button at the top of the page when you  log into your new analytics account. Here is a snapshot of what I saw when I logged in.

 

 

After this you go to the "edit data sharing option" which

We are holding a special Google Adwords Bootcamp at the downtown Seattle offices of Zillow.  It is going to be a 3 hour morning session designed to educate real estate agents on the benefits of Google Adwords including how to use the system, the best way to write your ads and how a landing page should be structured.  It is going to be a great event.  

Plus, as a special bonus, David G from Zillow will be giving a 30 minute talk on Zillow's EZ Ads system and how real estate agents can get the most out of Zillow.com.  

It is going to be an excellent morning.  Be sure to act quickly as tickets won't last long.