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We have added a video training bootcamp to our line up!  Video is going to be HOT.  Video allows you to add another dimension to your business, your products and your brand.  Check out the details of this upcoming Video bootcamp here, and in an unprecedented move, we are giving each Participant a FREE Flip Video Ultra Camera the world’s simplest camcorder. It lets you capture the everyday moments that happen anywhere and share them with friends and family everywhere.  (A $149.00 Value) There are 20 7 seats available so register now. 

At our adwords training in Seattle someone asked, "What is the industry standard for the number of keywords I should use in an Adwords ad?"

This question is difficult to answer, there is no standard but what we did discuss was the importance of a "Conversation"

Here is the conversation that happens when someone types a keyword phrase into Google.

Visitor: "Good Morning, Google, do you know where I can find, a 'wedding photographer in Portland' ?" 

Google: "Sure, here are ten websites that I think are relevant to your search and 10 ads that you might aslo be interested

Our 3 hour training series has gotten off to a great start. We were at Ceili's Irish Pub again yesterday for a little talk about building a Google friendly site.

You can read more about the attendees on the Past SEO Training page of our website.

Towards the end of our time we talked briefly about our 3 Hour video training coming up. Rob MacPherson was so pumped about the training he jumped in and said, "Sign Me UP! I want to be one of the first 5 so that I can get the specail price."  

It is rewarding as a training to see people excited about what you are teaching and anxious to learn more!

I've

Search engine marketing starts with choosing the right keywords. If you get your keyword set wrong, you are spending your time barking up the wrong tree. We I say keywords, it is important to note that we are talking about the word or phrase that someone searches for on Google or Yahoo. We are not talking about your meta keywords or something on your website.

How should you try and discover what sort of Keywords are working the best?

Step 1. Go to this website and enter your root phrase https://adwords.google.com/select/KeywordToolExternal

Why don't we try "wedding photograpy" as our root keyword... Here are some

Yesterday was our first 3 hour blog training session. It was an informative event in a great atmosphere. We were in the VIP room on the third floor of Ceili's Irish pub. 

We talked about...

Why to blog?

What is a blog?

And showed some case studies of businesses that have been impacted by blogging.

Here is a bit of the feeback that we've gotten from the event so far

That was a really good session today... you did a super job! Michael Giesbrecht West Vancouver Realtor

Thanks for the great course today. I took a lot away from the course and found out things I didn’t

It's official ... Reachd has gone international!

We've had a few clients from the states visit our training but last week was the first time that we had a chance to travel to the States and teach a course down there.

Zillow was gracious enough to host us in their beautiful Downtown office. The boardroom was full of realtors an agents anxious to hear more about how they could take full advantage of Google's powerful advertising tool, Google Adwords. David G from Zillow also popped in to share with us about Zillow's new mortgage marketplace and to give a presentation on Zillow's EZ Ads. 

The morning was

Welcome to the Carnival of Real Estate.  Lots of submissions this week with some really well written articles.  I have picked 8 of the posts to be included in this weeks carnival.  They are below in no particular order.  

1. Home Staging - You can stage it, even if they don't get it.  

2. Home Staging - Real Estate Death Match: Martha Stewart vs. Oscar Madison 

3. SEO - The Light Just Went On At NAR And Move

4. Real Estate Sales - Bad Pricing Strategies That Will Likely Come Back To Bite Sellers In The Arse!

5. Real Estate Investing - Scenario 28: Criminals Everywhere.

6.

Blogging Tips continued...Have you had a chance to take some of the content ideas on our blog and put any into practice?

If not, what are waiting for? If you have... great!! Now grab another content idea and get to writing.

Today I'd like to talk to you a bit about your keyword used in your blog posts. Blogs can be quick and informal but you can also use your blog to support your primary keyword phrase on your website. I've posted previous blog posts that talk about where your keyword phrase should be posted. If you missed those posts, I will link to them at the bottom of this post.

Your keyword in your blog post is

So we know what a Blog is and a little bit about why search engines love blogs and why people are fans of blogs... But what do I blog about... Where do I get content ideas?

Here are a few tips...

1. Don't stress over content ideas - Just write about anything. Interesting news, stuff happening in you life, industry news, local news.. whatever

2. Recent events that you attended - Did you go to a seminar recently? Or attend an industry tradeshow? Write about it...

3. Upcoming Events that you are planning to attend. Write a post... "I just signed up for this course..." Tell your readers why you registered,

I was just talking to a Real Estate agent briefly about the importance of having a Blog. Their response... "Sounds good... I'm sort of techy but actually not sure what a Blog is."

Enter our friend Wikipedia... Here is how wikipedia defines a blog

"A blog (an abridgment of the term web log) is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog."

In