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Understanding the Adwords Landscape

The purpose of this course is to give you an introduction to the Google Adwords. If you don't use Google Adwords to market your business currently and you are unsure how to get started this course is for you. Google Adwords is a powerful tool for sending very targeted traffic to your website.

Setting up your Adwords Campaigns Properly

In this course you will be directed step by step as you setup your first Google Adwords campaign. One of the most important items regarding adwords is the organization of your Keywords and in this course we will show the proper way to organize your account for maximum effectiveness.

Writing Effective Google Ads

In this course you will learn a few tips for creating effective Google Ads as well as the importance of testing different ads to see which of your ads are performing the best. You should always split test your ads and in this course you will learn how.

Using Google Adwords for Local Business

Google Adwords for local search is one of the most untapped markets. In this course you will learn how to local business should structure their adwords campaigns and what campaigns local businesses should setup. If you are a local business owner this course is perfect for you.

Introduction to Conversion Tracking and Website Optimizer

One of the benefits of advertising online is that you can always track and test your advertising to determine if your advertising is effective. In this course you will learn how to track conversions with adwords and get a crash course on Google Website Optimizer

Building an Effective Landing page

Now that you are driving quality traffic to your website with your Google ads, you need to ensure that your traffic is converting. In this course you will learn the most important elements on your customized landing pages for your Google ad campaigns

Advertising on the Google Content Network

Besides advertsing on the Google search network, you can also advertise on the Google content network. This network includes sites that have agreed to serve Google ads on them and include sites as big as the NyTimes and as small as a local blog. Advertising on the content network can be a huge win or a waste of time. In this course you will learn what to do and not do on the content network.

Strategies for Increasing Clicks and Lowering Costs

You are always looking to increase those clicks to your site but you also want to save some money. In this course you will learn a few techniques that you can use to increase those click throughs, increase your quality score and in turn lower costs on your website.

Setting Up Important Reports in Google Adwords

With your ads up and running, you need to understand what is happening in your adwords account. Setting up a few basic reports will help you see where you are making money and where money is slipping through the cracks. In this course you will learn the 5 most important reports for you to be looking at on your campaigns.

Overview of the Search Engine Optimization Strategy

The purpose of this course is to give you an introduction to the Google Adwords. If you don't use Google Adwords to market your business currently and you are unsure how to get started this course is for you. Google Adwords is a powerful tool for sending very targeted traffic to your website.

SEO Phase 1 and 2:
Choosing Your Keywords & Add Visitor Focused Content

In this course you will be directed step by step as you setup your first Google Adwords campaign. One of the most important items regarding adwords is the organization of your Keywords and in this course we will show the proper way to organize your account for maximum effectiveness.

SEO Phase 3 Part 1: Helping Google Understand Your Content

Now that you know your keywords and have started to write some content, you want to make sure that Google can understand you content. In this course you will learn the important elements on your site for search engine optimization. We will walk you through what Google looks at when they come to your site and where to include your keywords phrase.

SEO Phase 3 Part 2: Help Google Out by Building Your Site Properly

You will also want to help Google out by making sure that your site is structured properly. This class is a bit more techinical than the others but is an important piece of ensuring that your websit is optimized for search. In this course you will learn about redirects, XML sitemaps and what sort of URL's the search engines want to see.

SEO Phase 4: Inbound Linking Strategies

In order for your website to be found in the search engines you need to get some inbound links to your website. In this course you will learn the most effective inbound linking strategies as well as what to look for and what to avoid when building inbound links to your website.

SEO Phase 4 Part 2: Directory Submissions & Link Exchanges

This course is a continuation of the Inbound linking strategy course. In this course you will learn what web directories are and how to submit your site to web directories. You will also learn about the good and bad of link exchanges.

SEO Phase 4 Part 3: Using Article Marketing & Press Releases

Writing quality content about your business or industry is another way to generate links back to your website. If something "news worthy" is happening in your business, then take some time and submit a press release. Or write some content and submit it to one of the thousands of article marketing websites. In this 1 hour session you will learn about optimizing press releases and article marketing.

SEO Phase 4 Part 4: Building Links Through Blogs and Social Media

Blogs and social meida are also great places to get links back to your website. Many of the social media sites are indexed very quick and can also offer great referal traffic for your website. In this course you will learn how to use your blog to generate links as well as some of the not so well know social media sites to submit to

Introduction to Social Media

The purpose of this course is to give you an introduction to the Google Adwords. If you don't use Google Adwords to market your business currently and you are unsure how to get started this course is for you. Google Adwords is a powerful tool for sending very targeted traffic to your website.

Getting Started with Twitter

In this course you will be directed step by step as you setup your Twitter account and begin to build a picture for how you can use your Twitter account for your business. This course is designed for people that are new to twitter or who have not yet signed up for a Twitter account.

Reachd Elite Member - Twitter Course

Extending Twitter and Building Your Twitter Strategy

In this course on Twitter you will learn how your can begin to take twitter to the next level by using many of the other websites that are integrated with Twitter. Some of the websites and tools introduced in this course, include, Tweetlater, Tweetdeck and using Twitter on your mobile device

Getting Started with Facebook

This course will introduce you to the basics of using facebook for your business. There are 3 primary ways to use facebook for your business outside of personal network. You will be introduced to all three areas and gain tips for how to use each of the Facebook offerings for your business.

Introduction to Blogging

Blogging is a great way to build on going relationships with potential customers as well as build your reputation as an expert in your market or profession. In this course you will learn why you need a blog and the basic steps to follow to begin setting up your blog.

Building and Promoting Your Blog

Now that you have launched into the world of blogging it is important for you to identify how your market your blog to ensure that your new blog traffic continues to grow. In this course we will also discuss how blogging is a key piece of search engine optimization.

Introduction to Online Video

in this video course you will learn why video should be a key piece to your online marketing strategy. Video will help you connect with customers and build on-going relationships. With this course we will walk you through the first few steps of online video.

Next Steps with Video Marketing

Video is up and running on your website now what? In this course you will learn how to market your videos so increase viewers of your video and how to optimize your videos for the search engines.

Introduction to Social Bookmarking

Social bookmarking is one of the techniques used for marketing your videos and blog online. Many people are still unaware of the value of Social bookmarking. In this course you will be introduced to the most important social bookingmarking sites and understand how Social bookmarking can help you.