Online Search Engine Optimization Courses

Overview of the Search Engine Optimization Strategy

The purpose of this course is to give you an introduction to the Search Engine Optimization. If you are brand new to web marketing and search engine optimization, then this course will give you an overview of the entire strategy as well as give you a start on some of the first steps to follow with your seo strategy.

SEO Phase 1 and 2:
Choosing Your Keywords & Add Visitor Focused Content

Web marketing begins with Keywords. In this 1 hour course we will introduce you to the idea of keyword research as well as provide you with tips for writing content for your web visitor. In this phase the search engines do not matter, you should think only about the visitor to your website.

SEO Phase 3 Part 1: Helping Google Understand Your Content

Now that you know your keywords and have started to write some content, you want to make sure that Google can understand you content. In this course you will learn the important elements on your site for search engine optimization. We will walk you through what Google looks at when they come to your site and where to include your keywords phrase.

SEO Phase 3 Part 2: Help Google Out by Building Your Site Properly

You will also want to help Google out by making sure that your site is structured properly. This class is a bit more techinical than the others but is an important piece of ensuring that your websit is optimized for search. In this course you will learn about redirects, XML sitemaps and what sort of URL's the search engines want to see.

SEO Phase 4: Inbound Linking Strategies

In order for your website to be found in the search engines you need to get some inbound links to your website. In this course you will learn the most effective inbound linking strategies as well as what to look for and what to avoid when building inbound links to your website.

SEO Phase 4 Part 2: Directory Submissions & Link Exchanges

This course is a continuation of the Inbound linking strategy course. In this course you will learn what web directories are and how to submit your site to web directories. You will also learn about the good and bad of link exchanges.

SEO Phase 4 Part 3: Using Article Marketing & Press Releases

Writing quality content about your business or industry is another way to generate links back to your website. If something "news worthy" is happening in your business, then take some time and submit a press release. Or write some content and submit it to one of the thousands of article marketing websites. In this 1 hour session you will learn about optimizing press releases and article marketing.

SEO Phase 4 Part 4: Building Links Through Blogs and Social Media

Blogs and social meida are also great places to get links back to your website. Many of the social media sites are indexed very quick and can also offer great referal traffic for your website. In this course you will learn how to use your blog to generate links as well as some of the not so well know social media sites to submit to

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